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AWM Research

Black Middle Class Research: Dr Kris Marsh and Prof Grace Khunou

Black Middle Class Research: Dr Kris Marsh and Prof Grace Khunou

CALL TO ACTION

Please note that this is not a survey, but a form that will not take more than 30 seconds to complete. If you are interested in participating in the study, click here.

BACKGROUND 

The South African black middle class has more than trebled over the past 12 years. In 2016, it stood at close to 6 million people, according to University of Cape Town marketing professor John Simpson. According to an article written by Business Editor at City Press Justin Brown, there is now a drive among the black middle class to leave behind a legacy, especially regarding children’s education and investments. Despite this positive outlook, the growth in the black middle class is threatened by the lack of quality education among other factors.

CONNECTING WOMEN TO OPPORTUNITIES

Over 95% of AWM followers comprise of the black middle class and as such, the threat to the growth of this segment of the population is of particular interest to the movement. Our chief aim is to connect women professionals to opportunities and hence our support of the Black Middle Class research led by two women professors, Dr Kris Marsh, an Associate Professor and a Fulbright Scholar visiting South Africa from the University of Maryland and Professor Grace Khunou, an Associate Professor in the Sociology Department and Vice-Dean at the University of Johannesburg.The two professors are working with a team of research assistants on a study examining the experiences and perceptions of members of the Black Middle Class in South Africa and the United States. They are conducting interviews and looking for male and female participants.  If you are interested in participating in the study, click here.

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