AWM Research

Black Middle Class Research: Dr Kris Marsh and Prof Grace Khunou

CALL TO ACTION Please note that this is not a survey, but a form that will not take more than 30 seconds to complete. If you are interested in participating in the study, click here. BACKGROUND  The South African black middle class has more than trebled over the past 12 years. In 2016, it stood at close to 6 million people, according to University of Cape Town marketing professor John Simpson. According to an article written by Business Editor at City Press Justin Brown, there is now a drive among the black middle class to leave behind a legacy, especially regarding children’s education and investments. Despite this positive outlook, the growth in the black middle class is threatened by the lack of quality education among other factors. CONNECTING WOMEN TO OPPORTUNITIES Over 95% of AWM fol...

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